EXHIBITORS: TAYLOR GUITARS

TAYLOR GUITARS

Taylor Guitars is one of the world's leading manufacturers of acoustic guitars, founded in 1974 in California by Bob Taylor and Kurt Listug. From the very beginning, the brand has been driven by a passion for improving playing comfort, technological innovation, and the highest precision of workmanship. Taylor pioneered modern manufacturing technologies, setting new standards for playability, consistency, and sound quality. Master luthier Andy Powers, creator of the groundbreaking V-Class bracing system, among other innovations, is responsible for the development of contemporary designs. Today, Taylor manufactures guitars exclusively in the US and Mexico, employs over 1,200 people, and sells its instruments in more than 60 countries. Since 2021, the company has been 100% employee-owned, underscoring its unique culture and long-term vision for growth.